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SUSTAINABILITY PROGRAMMES DRIVE EMPLOYEE ENGAGEMENT AND PROFITABILITY

Today, more and more businesses are beginning to see the trend between inspired and engaged employees and an increase in profitability. These businesses are realising and utilising the power of their workforce to enhance their initiatives will therefore ensure market leadership in years to come.

According to the Gallop-Heathways Wellbeing Index, the single most important way to engage employees is to ensure they are making progress in meaningful work. The index  indicated that business who have done this successfully have 3.9 times the earning per share growth compared with businesses who have a lesser engagement with their employees.

Happy workersIn order to attract and retain the most talented individuals, an employer must engage with his/her employees in ways that motivate and inspire them. An inspired and motivated workforce can therefore be a great sales tool. Employees that feel positive in the workplace strive to work a lot harder and are genuinely more innovative.

Employee engagement is nothing new in the world of business. Good workplaces have always motivated their staff to consider the likes of community spirit and operational efficiency, for example. Employees at such businesses have long enjoyed their roles, training, bonuses, and empowerment.  

But in today’s society there are two key differences. Firstly, what motivates workers is changing, and secondly there has been a shift in what it will take to engage the modern day workforce.

Tim Mohin, the director of Corporate Responsibility for the AMD Corporation, says that if employee engagement is top priority to a business and sustainability programmes are a way of driving better engagement, then there is a clear way of utilising sustainability into the workforce. The question is how?  Many businesses that take this sustainable path usually adopt practises such as recycling programmes as a starting point. There is nothing wrong with this approach. However, these may have only fleeting impacts on employee engagement and profits.

It is evident that the top sustainable leaders are outperforming those who do not adopt a sustainable business strategy. Research shows that these sustainable leaders have a higher growing stock value, perform better financially, and have more engaged employees.

Happy workersEngaged employees who perceive their workplace in a positive manner will sell their company really well. The consumer listens to what employees say their companies are doing in terms of being responsible and so the consumer is more likely to trust those businesses that are clearly practising what they preach. There is no- one more likely to gain the consumer’s trust than the engaged employees.

The Kenexa Research Institute (KRI) discovered that employees working at firms with coherent social responsible programmes are genuinely more satisfied and committed to their role at the company, compared with businesses who didn’t take part in responsible business programmes. The director of the Kenexa Research Institute (KRI) believes that responsible business activities can lead to competitive advantage, create a distinct brand, and establish good emotional ties amongst the employees and the business.

Dave Dhanoo
Dave is currently working with ORB as a Work Experience Intern, whilst studying for an MSc in Marketing Management. He has an interest in CSR and intends to complete his dissertation on this subject.


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